Beall Research & Training

Beall Research & Training is a marketing research and training firm that specializes in designing research that is strategic in nature, methodologically sound, and of sufficient depth to provide valuable new insights. The company uses market research to answer the strategic questions that will drive a business.  Its research is actionable because it takes a strategic approach and because each project is designed for the specific question it isanswering.  Each project that Beall Research & Training conducts is unique and customized for a specific industry and customer base.

Examples of some of the questions Beall Research & Training has answered include:

  • What determines customer loyalty and switching behavior?
  • Which products have the greatest potential in our portfolio?
  • What should we communicate about new products/services to ensure their success after launch?
  • What are the current unmet needs of our customers?
  • How do our customers experience our products/services?
  • How can we extend our current brands to new products/services?
  • What are the market segments of consumers and businesses?