Edelman is the leading independent global PR firm.  For more than half a century they have been a creative and thought leader. They were the first firm to apply public relations to building consumer brands. They invented the media tour; created litigation and environmental PR; were the first to use a toll-free consumer hotline, and the first to employ the Web in crisis management.

Today they're on a mission: to make public relations the lead discipline in the communications mix, because only public relations has the immediacy and transparency to build credibility and trust.