Enhancing Museum Campus as a global, year-round destination

Project: Museum Campus Working Group
Client: Chicago Office of the Mayor

Tourism is a major driver of Chicago’s economy. To build on the recommendations by the COVID-19 Recovery Task Force, Chicago Mayor Lori Lightfoot announced the formation of the Museum Campus Working Group to further revitalize the City’s recovering tourism by enhancing the Campus’ appeal as a global, year-round destination for tourists, and more culturally relevant and accessible for all residents.

The Mayor’s Office asked Civic Consulting Alliance to be a thought partner to structure and steer the overall effort, which drew on our capabilities in strategy development and implementation planning to ensure that the Museum Campus Working Group could meet its milestones and deliver a final report within an aggressive 12-week timeframe.

Through sub-group working sessions and plenary meetings, Civic Consulting Alliance and pro bono partner Protiviti helped the sub-groups generate diverse ideas and priorities and develop a final set of strategic recommendations delivered to the Mayor.

The report, “Where Worlds Connect” and the overview website, detail the Museum Campus Working Group’s 35 recommendations to enhance the Campus experience as a global, year-round destination that will attract and be relevant to all residents and tourists with different interests, lifestyles, and needs.

THANK YOU

Protiviti for pro bono support of the working group throughout the entire process