Founded in 1991, IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, and social sectors innovate and grow in three ways:

  • Identify new ways to serve and support people by uncovering their latent needs, behaviors, and desires.
  • Visualize new directions for companies and brands and design the offerings - products, services, spaces, media, and software - that bring innovation strategy to life.
  • Enable organizations to change their cultures and build the capabilities required to sustain innovation.